Sell sponsorship space, step by step

Your community page, emails, events, shop and day permits are seen by the people local businesses want to reach. This guide takes you from no spaces to your first sponsor showing, in the order you do it. For more detail on any screen, see Set up and sell advertising space.

Before you start

• Advertising is under Monetise in your console's sidebar and is included from the Flying plan. If its tabs show an upgrade badge, contact JollyBee to switch it on.
• To be paid by sponsors, connect your bank account. If Settlement shows Connect your bank →, follow it first.
• A space with no campaign running shows nothing to your visitors, so you can set up spaces before you have sold any.

Step 1: Choose what to offer

Each space you sell is a placement, and its type decides where it appears. Most communities start with these:

• Premium page banner: the strip under the menu of your community page.
• Overview tile: a tile your members see on your overview.
• Shop sponsor: a banner on your shop tab.
• Event sponsor: a banner on your events tab and on every event page.
• Newsletter: a banner inside your newsletters.
• Email notices footer: a banner at the foot of the notice emails you send.
• Day permit sponsor: a band on every day permit you issue, on screen and on the printed permit.
• Sponsored map pin: the sponsor's logo on the discover map, at their address.

Every type, the artwork size it needs and anything else it needs are in Advertising creative sizes and specifications.

Step 2: Create your spaces

1. Open Monetise → Ad Inventory.
2. Under New placement, give the space a Name sponsors will recognise, such as Event weekend sponsor.
3. Choose its Type. The type decides where the ad appears; the name does not.
4. Keep the recommended Dimensions unless you need another size.
5. Choose a Rate model: Flat, Per month or Per 1,000 views (CPM).
6. Enter the Rate, and add a Description for your own notes. Businesses do not see the description.
7. Choose Create placement.

The space is now listed for businesses to book. To stop selling it, choose Archive. Archiving also stops every campaign booked on it, so to stop one sponsor only, pause their campaign instead.

Step 3: Publish your media pack

Your media pack is a page for sponsors with your community's name and logo. It shows who you reach, a picture of each space, your prices and who to contact, and sponsors can save it as a PDF.

1. Open Monetise → Media pack.
2. Under Introduction, write a Headline and a few lines About your community.
3. Under Audience, choose Update numbers to count your members, your community list and how many people your emails reach. Save any changes first.
4. Under Your own numbers, choose Add a number for anything JollyBee does not count, such as riders at your annual event.
5. Under Placements to offer, tick each space you sell. A space you have created shows its own price. For one you have not created yet, type a price or choose Price on request.
6. Under Your own items, add other sponsorship you sell, such as a logo on your club kit or naming rights to an event.
7. Under Who sponsors talk to, add a name, an email address and a phone number.
8. Choose Save and publish.

Your pack's link is your community page's address followed by /media-pack. Send it to businesses, put it on your website and in your newsletter, and print it for meetings. Its Book online button takes a business straight to your spaces.

Step 4: Tell businesses

• Send your media pack link to businesses you already know: past sponsors, the shop down the road, the coffee stop on your route, the suppliers at your events.
• In Engage → Print studio, print a poster or sticker for Advertising opportunities. Its QR code opens your spaces, ready to book.
• Mention in your newsletter that local businesses can now reach your community, with the link.
• Send businesses the guide written for them: Advertise to a community, step by step.

Step 5: Take a booking

A campaign is one sponsor's booking of one space. It reaches you in one of two ways.

A business books online. A business with a verified JollyBee business account books one of your spaces. You are notified, and the campaign appears under Monetise → Campaigns as Proposed.

1. Open the campaign from Monetise → Campaigns.
2. Under Negotiation, write to the business and choose Send. Add a rate if you want to offer a different price.
3. When you agree, choose Accept. Beside an offer, it accepts that price; at the top of the campaign, it keeps the current rate.
4. Check the artwork under Creatives: readable on a phone, an honest offer and a working link.

You book it yourself. For a sponsor you arranged in person or by email:

1. Open Monetise → Campaigns and go to New campaign.
2. Leave Business (optional) as external advertiser, and enter the Advertiser name, Contact email and a Campaign name.
3. Choose the Placement, the Rate model and the Rate, then the Starts and Ends dates.
4. Choose Create campaign, then open the new campaign.
5. Under Creatives, upload the artwork in Image (for image creatives), add a Headline and the Target URL, and choose Add creative.
6. Choose Mark proposed, then Accept.

Step 6: Put it live

1. Check the campaign has at least one active creative.
2. Choose Go live. If its Starts date is still to come, it waits until that date.
3. It stops showing after its Ends date. Choose Complete when it is over.

A campaign booked through a business account shows only once its invoice is paid. A campaign you entered yourself shows as soon as it is live.

Step 7: Invoice and get paid

1. Open Monetise → Settlement.
2. Under New invoice, choose the Campaign, and a Voucher (optional) if you are giving a discount.
3. Choose Create invoice. It charges the campaign's budget if it has one, otherwise its agreed rate.
4. A business with a JollyBee account pays from its own campaign page. For a sponsor you booked yourself, choose Take payment on the invoice. It opens a secure payment page: complete it with them, or copy its address and send it to them. After that, the button reads Get payment link.

JollyBee's fee is taken when the sponsor pays, and your share is paid into your bank account. Settlement shows Gross paid, Platform fees, Your net and Outstanding.

Step 8: Give a partner or cause a free space

A space with nothing booked shows nothing. Offering it free to a partner, a cause you support or a local event fills it, shows your members and local businesses that you offer sponsorship, and gives your media pack a real example: with Show the ad running here now as the example ticked, the pack pictures the ad running in that space.

If they do not have a JollyBee business account:

1. Book it yourself as in step 5, with the Rate at 0 and the Ends date on the day the free space ends.
2. Add their artwork and link, then choose Mark proposed, Accept and Go live. No invoice is needed.

If they book through a JollyBee business account:

1. In Monetise → Settlement, under Advertising vouchers, enter a Code, set Type to Free (100%) and choose Create voucher.
2. Accept their booking, then create its invoice under New invoice with that voucher.
3. In the Invoices list, choose Activate — free, then choose Go live on the campaign.

Free and paying sponsors booked on the same type of space take turns in it. When a paying sponsor books it, pause or complete the free campaign if they should have the space to themselves.

Step 9: See what it achieved

Monetise → Analytics shows each campaign's impressions, clicks and click-through rate over the last 30 days. Share them with your sponsor when you talk about the next booking.

If an ad is not showing

• The space is active in Ad Inventory, not archived.
• The campaign is Active. Accepted and Scheduled campaigns do not show.
• It has at least one active creative.
• Today is between its Starts and Ends dates.
• A campaign from a business account has a paid invoice.
• People visit the part of your community where that space appears.